ALLOCATION & EN PRIMEUR

Control Scarcity. Reward Loyalty. Simplify Premium Sales.

For premium wineries, limited availability is not a constraint, it is a defining characteristic.

Vintrail’s Allocation Management allows wineries to control how scarce wines are offered, who can access them, and how purchases are handled, across allocations and En Primeur, through a single, automated system.
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You decide the rules. Vintrail executes them seamlessly.

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Designed for Scarce and Highly Sought-After Wines

When demand exceeds supply, control matters.
Vintrail allows wineries to define precisely:
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• Which customers can access specific wines
• How many bottles each customer is entitled to
• How access differs by customer level or relationship

This ensures that your most valued customers are prioritized, while protecting your brand and your inventory.
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Allocation Rules Based on Customer Levels

Allocations are built directly on your customer structure. You can create tiers or groups, based on loyalty, purchase history, or strategic importance, and assign allocation rules accordingly.
Each customer sees:
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• Only the wines available to them
• Only the quantities they are allowed to purchase

Everything is clear, controlled, and automated, without manual intervention.
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Flexible Purchasing Within Allocations

Vintrail gives customers flexibility without losing control.
Customers can:
• Purchase their full allocation automatically
• Select only part of their allocation
• Review and confirm quantities before purchasing

The experience remains premium and respectful, aligned with the expectations of high-value clients.
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Requests for Additional Allocation, Automated

For highly sought-after wines, customers may request more than their initial allocation.
• Vintrail supports this smoothly:
• Customers request additional quantities
• Wineries approve or decline with one click
• Payments are processed automatically once confirmed
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This allows you to capture extra demand without emails, spreadsheets, or manual follow-ups.

Smart Reallocation of Unused Stock

Not all customers will take their full allocation.Vintrail tracks unused quantities in real time, allowing wineries to:

Reassign remaining stock
Offer additional quantities to selected customers
Optimize sales without compromising scarcity
No guesswork.
No lost opportunities.
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En Primeur (Futures), Built for Direct-to-Consumer

Vintrail also supports DTC En Primeur, allowing wineries to offer wines for pre-purchase during the En Primeur period, typically several months before release.

Selected customers, often existing members or loyal clients, can purchase wines at En Primeur pricing before the wines are bottled and released.

This creates early commitment, strengthens loyalty, and secures future sales.
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Clear Pricing Today. Final Settlement at Release.

En Primeur purchases are handled with clarity and precision. At the time of En Primeur purchase:
• Wines are sold without shipping, customs, or international taxes
• Customers commit to quantities at En Primeur pricing
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Closer to release, often months or years later, Vintrail automatically:
• Triggers the request for remaining costs (shipping, customs, taxes)
• Processes payment once everything is confirmed
• Prepares wines for final deliveryNo manual tracking.

No forgotten follow-ups.

Automated Payments, Even Over Long Timeframes

En Primeur sales require long-term coordination. Vintrail handles this automatically. With saved payment methods and pre-authorizations:

Initial purchases are secured
Final charges are triggered at the right time
Payments are processed smoothly without friction
The winery maintains cash flow visibility, while customers enjoy a seamless experience.

One System for Allocations and En Primeur

Allocations and En Primeur are managed from the same platform, using the same customer intelligence and rules.
This allows wineries to:

Offer En Primeur access only to selected customer tiers
Combine allocations and futures strategies
Keep a unified view of commitments and availability
Everything stays aligned, from scarcity to delivery.

Designed for Wineries That Value Scarcity and Loyalty

Vintrail’s Allocation Management is built for wineries that value:
Control over distribution
Loyalty over volume
Precision over improvisation
It simplifies some of the most sensitive sales processes, while elevating the customer experience.

Manage Scarcity and En Primeur With Confidence

Discover how Vintrail helps premium wineries manage allocations and futures, simply and securely.

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