Wine Club

WINE CLUB

Build Loyalty That Runs Itself

Vintrail’s Wine Club allows wineries to create automated subscription programs that build long-term relationships, predictable revenue, and genuine customer loyalty, without adding operational complexity.

From recurring payments to curated offers and member benefits, everything is designed to run smoothly in the background, while your brand stays front and center.

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Subscription Models That Fit Your Winery

Every winery has its own rhythm. Vintrail adapts to it. You can create flexible subscription cycles, including:

Monthly

Quarterly

Biannual

Annual

Each Wine Club is fully configurable, allowing you to decide how often members receive wines, and how often payments are collected.

Curated or Customer-Selected: Your Choice

Vintrail gives wineries full control over how Wine Club offers are built. You can:

Curate selections yourself, updating wines and prices over time

Refresh offers to keep them seasonal and engaging

Allow members to select their own wines within a defined framework

In all cases, members commit to recurring purchases, creating consistency for the winery and value for the customer.

A Seamless Experience for Members

Wine Club members benefit from a clear, transparent experience:
• Automatic renewals
• Simple payment management
• Easy access to their benefits and information

Everything is designed to feel effortless, professional, but personal.

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Connected to the Vintrail Platform

Because the Wine Club is fully integrated into Vintrail:
• Member activity enriches customer profiles automatically
• Purchases, preferences, and engagement stay connected
• Loyalty data feeds into the broader CRM

Nothing is duplicated. Nothing is lost.

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Predictable Payments, Simplified Preparation

Wine Club payments can be scheduled to run at the same time each cycle, for example at the beginning of the month.
This allows wineries to:

Group order preparation efficiently

Avoid scattered shipments

Better manage stock and logistics

Plan production and fulfillment with confidence

Revenue becomes predictable. Operations become simpler.

Loyalty That Goes Beyond Wine

A Wine Club is more than a subscription, it’s a relationship.
With Vintrail, members can access a dedicated space where they receive exclusive benefits such as:

Invitations to private or priority events

Access to discounted or complimentary experiences

Preferential pricing on wines

Exclusive access to back vintages or limited releases

These benefits reinforce loyalty and turn members into true ambassadors for your winery.

Benefits

Designed for Long-Term Relationships

Vintrail’s Wine Club feature helps wineries move from one-time transactions to lasting relationships.

Customer retention

Wine Club members stay an average of 31 months, purchasing five cases, versus occasional visitors buying only a few bottles.

Recurring revenue

Wine Club memberships generate up to 36% of direct-to-consumer sales through predictable, recurring purchases.

Better planning and forecasting

Scheduled subscription cycles allow wineries to anticipate demand, manage inventory, and prepare shipments with greater accuracy.

Stronger emotional connection

Exclusive memberships, events, and priority access create a sense of belonging that turns customers into loyal brand advocates.