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Wine Clubs & Subscriptions

Easily manage your wine club members and their subscriptions. Vintrail Pro automates critical steps such as payments, shipments, and communications, freeing up your time so you can focus on growing your club and satisfying your members

How does it work?

Conversion Solutions

The solutions to help convert visitors into exclusive winery members.

Track staff sales & reward them using incentives.
Target international visitors with the global sales solutions.
CRM automated emails to convert guests well after their visit.

Flexible Solutions

Flexibility is essential for members to find the right option.

Offer monthly, quarterly, bi-annual & annual subscriptions.
Define the countries where each Winery Membership is sold.
Increase discounts with subscription frequency.

Automated Solutions

An automated system simplifies the workload of running your exclusive winery memberships.

Recurring membership payments.
Automated reminders of upcoming payments & deliveries.
Members can book & purchase directly at member prices.

Exclusive Solutions

Build a sense of belonging & brand loyalty

Offer discounted & exclusive tours.
Access to back vintages & exclusive member cuvées.
Invite to exclusive member events & e-tasting.

Management Solutions

Aggregate member information to get a better understanding.

Easy to set up & maintain.
Track members visits, sales & e-tastings.
Reward leading members with additional private offers.


What are the benefits?

Long-term sales

The average winery member remains 31 months & purchases five cases of wine. The average visitors rarely buys more than a few bottles.

Convert guests into members

Sign up winery members at the winery after an experience & turn an occasional visitor into a repeat customer.

Steady long-term growth

The average winery converts 6% of visitors into members. By using our automated membership solutions, this can rise to over 10%.

36% of DTC sales

36% of direct to consumer sales are generated through winery memberships. This is a sector that is steadily growing year on year.

Average membership

Australia: 76% of wineries have 100 members ~ 36% over 500.
United States: 91% of wineries have 100 members ~ 63% over 500.

Build a community

An exclusive winery membership builds a sense of community & brand loyalty when connected to exclusive events & offers.

The 360° wine software solutions for optimised customer experience